I design intuitive, AI-powered products that simplify complex challenges for businesses, delivering value with the highest level of craftsmanship and execution.
Featured Projects
Led the design and established a user research function that simplified complex invoicing and payments while automating workflows for over 400,000 businesses
Role
0->1 Product Strategy
End to End UX Research + Product Design
Success Metrics/Results
- Increased gross margin by 17%
- Reduced payment processing time by 2 months
- Boosted user retention by 35%
Joined as the second design hire, launching an AI-powered productivity suite alongside the founder, which helped achieve product-market fit.
Role
Interaction Design, Visual Design, User Flows, Rapid Prototyping
Success Metrics/Results
- Enhanced team efficiency by 45%
- Improved perceived information findability by 17%
- Helped businesses cut costs by 30%
This research evaluates the effectiveness of privacy and security settings in web browsers, uncovering user challenges and exploring machine learning solutions to reduce complexity and improve control.
Role
Conducted grounded and thematic analysis
Synthesized findings to inform design improvements
Top 3 Findings
1.Users struggle to understand and manage privacy settings due to inconsistent terminology and unclear language. This confusion undermines their ability to mitigate online security risks effectively.
2. The fragmented and redundant privacy settings across websites lead users to believe they have more control than they do. A centralized, standardized approach would simplify management and reduce user frustration.
3. Mobile app permissions often lack clarity on the purpose of data use, confusing users. Introducing purpose-based distinctions, aided by machine learning, could enhance decision-making while minimizing user burden.